Updated: Dec 12, 2020
The pandemic slowed foot traffic at brick-and-mortar establishments, so business owners are looking for creative ways to maintain their customer base as well as increase it. If you don’t have a website, now is the time; and if you do have a website, you need to apply strategies that increase traffic to your website. This can be a difficult task, but there are 4 keys ways to simplify the process.
Search Engine Optimization (SEO)
SEO is the process of optimizing your website for high-ranking results by search engines. It is a key component in driving traffic to your website. When potential clients are searching keywords like events, products, services, ensuring that your website has the appropriate words that describe your business is the difference between being on the top of the search engine results versus the bottom. The material on your website should associate with the products and services that you offer.
Key details help with SEO:
Websites that work on different platforms
URL structure and hierarchy
Appropriate title tags and meta description for each page on your website
Regular audit of the content on your site and how users are responding
There are other aspects to SEO that JIL Software Solutions may help you with.
Twitter, Facebook, Instagram, and other social media sites have a set of audiences that can attract traffic to your website. Using attractive keywords lead users to click on your website, and an engaging website will lead to sales.
There are several advantages to market on social media and one of the most important is to connect with your audience and engage them enough to come to your website. The objective is not necessarily to sell your services and product but to engage, inform, and connect with your audience; purchasing your products or services will be the result of that positive connection.
If your company has a marketing budget, the simplest and oldest form is paid advertisement. There are several platforms that you can utilize; search engine marketing like Google Ads (Google offers a $100 credit for first-time users), email marketing, and social media advertising.
The key component of a paid advertisement is a cost analysis; understanding your audience, understanding what you have that they want, and how much does it cost to drive each person to your website.
Understanding your product and service and how it’s different from your competitors, coupled with logo, tagline, and the service experience you provide is how you create your brand. Branding equals too the overall customer experience. Your brand should leave a positive interaction for your customer.
JIL Software Solutions can help you with your logo, branding, and tagline that will communicate to your customers what you have to offer, as well, as designing a website that provides a positive experience. Check out some of our work.
The best method?
Unfortunately, there is no one method! Use these strategies in your marketing campaign and track the results to determine which method is best for your company!