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Updated: Apr 5, 2022

"A brand is a voice and a product is a souvenir." - Lisa Gansky

What is branding?

Most people think of branding as the first impression that your target audience gets from your business. In reality, branding is such a vast and strong concept that encompasses the understanding of many areas from business, marketing, to even human interactions. We like to define branding as what defines and distinguishes your business from others.

How to establish your brand?

Branding requires a combination of elements like customer service, advertising, your mission, and much more. Not only branding establishes the foundation on how you want your clients to see you, but also determines what type of audience looks out for you.

Keep tabs on your platforms!

A good rule of thumb for all companies that take branding very seriously (which we all should!) is ensuring that your branding is consistent across all platforms. As companies grow, it gets harder to keep tabs on all the different departments and having your staff in the same page.

Need help with your branding?

Check out JIL Software Solutions Digital Marketing services.

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