Updated: Apr 5, 2022
Google My Business, also known as GMB, is a free online tool for businesses to manage their online presence across Google. It serves as a business directory where people can find information like your hours, website, and street address and it also helps your business appear on relevant searches.
What is Google My Business?
In addition to acting as a free directory for companies, Google My Business is also easy to use as it does not require a third party application such as Yelp, etc. It also features businesses from all different industries. In order to have a GBM account, a physical location is needed. This helps you to be ranked higher in local Google searches. GMB has developed into an essential piece of SEO for businesses everywhere.
Why is Google My Business the right choice for me?
Google my business provides the best chance of getting noticed on Google by potential customers. It provides direct access to your website, making it effortless for customers. GMB is also a great choice because it ensures that people are seeing the most up to date information about your business. The business owner has the power to control the information that is presented, unlike other applications. On top of that, creating a Google My Business account increases credibility. Google reviews will appear on your GBM account, so those positive messages will also build trust.
Create a Google My Business Account
Visit Google My Business and sign in with your business email address.
Enter your business name and see whether there has been a Google business listing for your business.
Choose a category that defines your business
Add an address (if any) and your website URL.
Verify your listing. This can be done through a postcard, phone, email, instant verification or bulk verification.
Optimize your Google Business Page
One of the greatest things about Google My Business is that it's essential when it comes to local SEO. Businesses that have a complete listing on Google are more likely to get more searches and gain new potential customers.
Once your business listing has been verified, you can start filling in all the relevant information about your business to increase matches on relevant searches such as adding your business hours, adding relevant keywords through your page, adding a professional profile picture and adding pictures and videos of your business.